The Title

All you need to hear is the word “Geico" to remember you can save 15% or more on your car insurance. But even a company with such a memorable tagline can risk annoying its buyers if its marketing campaign is too longwinded.
That's why Geico launched a series of preroll ads on YouTube that admit to the ad's brevity in the videos themselves.
Preroll ads are a form of paid content on YouTube wherein you pay YouTube to roll 15- to 20-second ads ahead of videos that have the same audience as the advertiser. While some companies try to squeeze as much messaging as they can into that short slot, Geico has taken the opportunity to make fun of itself for taking up your time in the first place. In this way, its YouTube preroll commercials are actually entertaining. Check out one of them below.

   Fully booked for exhibitors booth long before the event was held

   Get a real big hype during the event, more visitors and more crowded than the last year

   GDN effectiveness of three-period campaign (April ? July) > 8.000.000 impressions & 11.459 clicks

   Increasing 700 organic followers on social media Instagram < 3 days

   SEM effectiveness 32 % < 5 month

   Facebook engagement 385 < 5 month