Find answers to all your frequently asked questions below, categorized by marketing channel.

General Question

SEO stands for Search Engine Optimization. It is a digital marketing strategy aimed at improving a website's visibility and ranking in search engine results pages (SERPs).

SEO works through a combination of on-page and off-page optimization techniques aimed at making a website more search engine-friendly and improving its visibility in search engine results pages (SERPs).

Choosing the right SEO company is crucial for the success of your online presence. An experienced and reputable SEO company can significantly improve your website's visibility and drive organic traffic, while a poor choice could lead to wasted time and money.

While SEO has been a fundamental part of digital marketing for several decades and remains highly relevant today, its future is not guaranteed to be the same forever.

SEO is crucial for marketing because it plays a significant role in improving a website's visibility, driving organic traffic, and enhancing overall online presence.


Keyword stuffing is a black-hat SEO technique in which a web page's content is excessively loaded with the same or similar keywords, often with the intention of manipulating search engine rankings.

Enterprise SEO, also known as Corporate SEO, refers to the practice of implementing search engine optimization strategies on a large scale for large organizations or businesses with significant online presence and numerous web pages.

Schema markup is a structured data vocabulary that is added to web pages to provide search engines with specific information about the content on the page.

The rel canonical tag (or canonical tag) is an HTML element used to indicate the preferred version of a web page when there are multiple versions of the same content accessible through different URLs.

White Hat SEO refers to ethical and legitimate search engine optimization practices that align with search engine guidelines and policies.

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